Giancarlo Erra

Music and photography have always been my passion since very early years and by the time I was a teenager, I knew that this was going to be my future. I grew up listening to music from Ennio Morricone, electronic musicians like Eno and Schulze, and the rock of Beatles and Pink Floyd. Sound and production have always been a key element of music for me and this quickly turned into an obsession for studio work and finding the perfect sound!

I started to release my music in the 2000s and from the first home cassettes I then signed to a label and expanded my skills with several albums and projects released worldwide, selling in the tens of thousands of copies.

Having started my career in music as a self-produced/promoted/released artist, gave me the possibility to expand my knowledge in photography, video making, artwork, and all the aspects of digital and physical distribution and promotion.

My other passion and obsession have always been computers as I love using logic to solve complex problems. I started as a consultant for the first internet providers in Italy in the 90s, expanding with time my server administration and developer skills and proceeded to work for record labels and online stores, specialising in IT for the music industry.

All this allowed me to cover every corner of a music project, from the early writing to the very end product in the stores, from the visual aspect to developing an advanced online presence. I can also deal with all physical formats manufacturing (vinyl, cd, DVD/Blu-ray, cassette) as well as all digital streaming, downloads and distribution. Managing a music project from start to finish on my own gave me a unique bigger picture perspective and complete management.

I’m obsessed with sound and cinematic quality, and over the years I developed my personal studio sound and visual style, inspired in their roots by the cinematic widescreen quality of art films.